Mobile advertising will soon be mandatory, Google says

Google will soon begin requiring that all AdWords clients buy mobile advertising space, even if they only want to reach desktop-computer users. The "enhanced campaigns" will be rolled out to all AdWords users by mid-2013 and could drive up the overall price for mobile ad units, industry executives said. Separately, Google on Wednesday announced that it will acquire e-commerce service provider Channel Intelligence for $125 million as it looks to improve its Google Shopping service.

View Full Article in:

Wall Street Journal, The · New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Product Marketing Manager
Urban Airship
San Francisco, CA