Paramount lets fans play the bad guys in "G.I. Joe" campaign

02/6/2013 | SlashFilm.com

Paramount has launched a recruitment website and video for the Cobra Special Forces -- the villains of the G.I. Joe franchise -- as part of a viral campaign that allows fans to participate in Cobra tie-ins at special events such as WWE matches and Kid Rock concerts. The campaign is aimed at promoting the release of its new film "G.I. Joe: Retaliation," which opens at the end of March.

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