Peanut Butter & Co. spreads its message

02/6/2013 | MediaPost Communications

Peanut Butter & Co. has begun its first national campaign, with 15-second television commercials promoting the company's peanut butter with dark chocolate, with white chocolate, and with cinnamon and raisins. "The Taste Amazing campaign, like our brand, is all about flavor and fun, and all of the delicious new ways you can enjoy peanut butter," said founder and President Lee Zalben. The ads will run on cable networks such as ABC Family, Food Network and the Cooking Channel.

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