How do website owners prevent Google from virtually mauling them with its latest Panda update? First, take duplicate content seriously, and purge it from the site, using Screaming Frog or another utility, writes Ken Lyons. Then take Google guidance on what constitutes "low-quality content" and purge it. Also, look hard at low-value, aggregating pages such as directories and try to thicken them up with great original content, shooting for highly informative and easy to understand content.
Published in Brief: