Shopko mobile prescription service proves popular

02/6/2013 | MobileCommerceDaily.com

More than 1,000 prescriptions a day are being refilled via mobile devices at Midwest retailer Shopko, which launched the service last year. "Mobile prescription refills allow customers to easily and quickly refill their prescription through a variety of ways: respond to a text message, scan a bottle or type in the prescription number. The customer also no longer has to wait by the pharmacy counter since they get a text message letting them know as soon as the prescription is ready," said Dana Marotto, director of marketing at mscripts.

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