Twitter acquires social analytics firm Bluefin Labs

Twitter is buying social analytics firm Bluefin Labs. The price tag reportedly is almost $100 million, which would make it Twitter's biggest deal to date. "We believe that Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV," Ali Rowghani, Twitter's chief operating officer, wrote in a blog post.

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