Velti chief is focusing on mobile strategies, tech and diversification

02/6/2013 | Mobile Marketer

The proliferation of different screen sizes on mobile devices and the holiday trend toward "showrooming" were among the notable mobile developments of 2012, said Velti CEO Alex Moukas. Looking ahead, Velti will focus on product and technology expansion and geographic diversification, as well as "making sure that our customers have a mobile strategy and they're not just running a campaign on mobile because mobile's hot," Moukas said.

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