WOMM critical to new brands' success, report finds

02/6/2013 | Digital Market Asia

A global survey found that 60% of consumers show a preference for purchasing products from brands they know, according to a Nielsen market survey of Internet users in 58 countries. This tendency means that marketers launching new brands must focus on positive word-of-mouth-marketing to convert new customers, said Nielsen Innovation Analytics Senior Vice President Rob Wengel. Reviews from family and friends are trusted by more than 3 of 4 consumers, while reviews online are trusted by 2 of 3 shoppers.

View Full Article in:

Digital Market Asia

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY