Bloomingdale's shoppers use Instagram to dress fashion blogger

02/6/2014 | Luxury Daily

Bloomingdale's teamed with fashion blogger Danielle Bernstein on Wednesday, in a live event on Instagram that encouraged consumers to vote on items of apparel that Bernstein tried on. The event coincided with New York Fashion Week. "The live styling activation invited both access and, more importantly, participation from our fans along with Danielle's," said Anne Keating, Bloomingdale's senior vice president of public relations, special events, and corporate philanthropy.

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