Data shop gains $1.5 million with marketing automation

02/6/2014 | MarketingSherpa

Enterprise data company CentricsIT increased its leads by 59% and generated $1.5 million in revenue by using a marketing automation platform to manage its e-mail efforts, according to this case study. The biggest challenge was getting the sales team on board, a critical step along with conveying the benefits to leadership, according to Manager of Marketing Communications Mandy Hauck.

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