Team USA promotes Olympics with Facebook game

The U.S. Olympic Committee is using social media to promote the Sochi Winter Olympic Games by taking the popular pastime of pin trading digital. The Facebook and mobile game Pinsanity allows players to collect virtual pins for the chance to win real Team USA ones. "We're trying to be innovative and connect with new and younger consumers," said Lisa Baird, the committee's chief marketing officer.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR