Team USA promotes Olympics with Facebook game

The U.S. Olympic Committee is using social media to promote the Sochi Winter Olympic Games by taking the popular pastime of pin trading digital. The Facebook and mobile game Pinsanity allows players to collect virtual pins for the chance to win real Team USA ones. "We're trying to be innovative and connect with new and younger consumers," said Lisa Baird, the committee's chief marketing officer.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY