What the wine industry doesn't know about women

02/7/2006 | Advertising Age (tiered subscription model)

Women account for nearly 64% of wine consumers, but wine marketers are not yet doing enough to sell women on the virtues of wine, according to marketing expert Marti Barletta. Women, she writes, are more likely to be sold with a marketing strategy that focuses on the social experience of enjoying wine with friends or a special someone, rather than focusing on ratings and other cold data.

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