Ford tapping Web to see if it's on the right track

02/7/2007 | Advertising Age (tiered subscription model)

Seeking direct opinions from consumers on its product launches, PR tactics and ad themes, Ford is inking a deal with BrandIntel, a unit of Brandimensions, Toronto, to monitor Web talk about its Ford, Lincoln and Mercury lines in the U.S. and its Ford nameplate in Europe. The automaker joins rivals including General Motors Corp. and Toyota in tracking Net user opinion.

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