Media to surround consumers and influence them to shop

02/7/2007 | MediaPost Communications

InStore Broadcasting Network's place-based programming will align with Cuesol's personalized shopping media to surround consumers and synchronize them with media as they shop. Tests at supermarkets owned by The Stop & Shop Supermarket Co. will also equip shoppers with a "Shopping Buddy" digital personal shopping assistant in their shopping carts.

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