Nielsen digs inside the consumer brain

02/7/2008 | Multichannel News · Financial Times (free content)

The Nielsen Co., seeking more data on engagement, is partnering with NeuroFocus, a firm that measures brainwaves, eye-tracking and other biometric information, in a bid to better understand consumers' emotional responses to ads, products and TV and other media programming. Financial terms were not released.

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Multichannel News · Financial Times (free content)

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