Nielsen: Victoria's Secret Super Bowl ad was big game's most-watched

02/7/2008 | Mediaweek · USA Today

A Victoria's Secret Super Bowl spot, which aired during the final half-hour of the game, scored the most viewers of any ad, with 103.7 million, Nielsen reports. Spots for PepsiCo, E*Trade, "American Idol," Bud Light, Hyundai and Coca-Cola Co., also made it to the most-watched list. Pepsi got the most buzz online for its Justin Timberlake "Pepsi Stuff" promo, according to Nielsen.

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Mediaweek · USA Today

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