With the rush into mobile advertising and the new technologies that provide video and animation, mobile marketers still tend to prefer simple ads that consumers can click to make a phone call. In that category, Google is the leader. After its 2010 introduction of click-to-call ads, Google is also the overall leader in mobile advertising, accounting for more than half of U.S. ad revenues on the platform last year.
Click-to-call is key to Google's mobile ad dominance
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA