Coors Light turns to Celtra for Facebook campaign

02/7/2012 | Adweek

Coors Light is working with mobile rich-media firm Celtra to create a mobile ad campaign on the Facebook platform. Through Celtra's Rich Media Stories ad treatment, visitors to the Coors Light mobile Facebook page will be able to create a personalized virtual "little coach" inspired by the TV ads, which can be sent to friends.

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