Many brands failed to take their Super Bowl buzz online:


Super Bowl advertisers failed to turn their ads into online buzz this year, with many missing easy opportunities to boost engagement, according to a Resource Interactive analysis. Almost one-third of advertisers failed to include any references to their website or other online campaigns in their broadcast ads, and only 16% of brands mentioned their Facebook or Twitter accounts in their TV spots.

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Job Title Company Location
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Programmatic Manager
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Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL