Segmenting social data can lead to a happy marriage

02/7/2012 | iMedia Connection

Marketers are missing crucial opportunities by not properly organizing the massive amounts of data social media provides, writes Ken Burbary. A basic branch tree can help organize fans by distinguishing features, for example, psychographic and demographic data. This kind of segmentation can help marketers develop better content and can serve as early indicators of sales and leads.

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