Tic Tac employs AR in mobile interactive campaign

02/7/2012 | MediaPost Communications

Tic Tac is targeting Millennials with an interactive mobile ad campaign that invites consumers to use their devices to engage with outdoor media and print ads. The "Shake It Up" campaign employs augmented reality to generate different responses, including games, as users point their application-equipped smartphones at the ads. "In listening to our consumers, we learned that they want to be surprised and entertained," said Noah Szporn, category manager for Tic Tac.

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