Banks plumb Big Data for better strategies and answers

02/7/2013 | Wall Street Journal, The

Banks including JPMorgan Chase and Bank of America are tapping into analytic technologies for a more accurate picture of their customers and to better predict behaviors, such as who might be willing to buy new products and repay their debt, Michael Hickins writes. "Bank executives also hope Big Data will help them use better marketing techniques to address a big problem with customer churn," he writes.

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