Big brands respond as consumers switch from PCs to mobile

02/7/2013 | MediaPost Communications

More than a third of mobile users surveyed said they are less reliant on PCs, as they switch their attention to tablets and smartphones, according to a survey by NPD Group -- and big online names such as Google and Facebook are taking note. For its part, Facebook says that more than two-thirds of its users tap their mobile devices to visit the social network, while mobile accounts for nearly a quarter of its ad revenue. And Google is laying plans to make tablet ads mandatory for ad buyers.

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