Discover expands reach through innovative partnerships

02/7/2013 | AmericanBanker.com (free registration)

Discover is ramping up innovation and growth efforts by partnering with companies such as Facebook and PayPal, and welcoming business that might be rejected by bigger players like MasterCard or American Express, experts say. "Discover has to find a way to get cards into the hands of more people, get top of wallet and drive purchase volume. They will enter into lots of different partnerships that will help them do that," said Ron Shevlin, an Aite Group senior analyst.

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