Experts discuss how to educate policyholders on their coverage

02/7/2013 | Insurance Journal

An insurance agent is the "primary educator" who explains coverage to policyholders, but carriers also should work to improve policy language and teach customers about the scope of their policies, says Brian Sullivan, editor for Risk Information. Texas Insurance Commissioner Eleanor Kitzman says buyers often are interested chiefly in the cost of insurance, but that agents should still seek to explain what is and isn't covered in a policy.

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