Facebook is expected to buy Microsoft's Atlas ad business

02/7/2013 | Advertising Age (tiered subscription model) · CNET

Facebook is reportedly poised to snap up Microsoft's Atlas ad-serving platform for less than $100 million. That would bring Facebook closer to end-to-end control of its ad business and would facilitate its progress toward running a third-party, whole-Web ad network. "Essentially, Facebook is looking to build a full array of digital-advertising technologies to rival Google," writes Jason Del Rey.

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Advertising Age (tiered subscription model) · CNET

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