Fix your Twitter feed by employing a content strategy

02/7/2013 | BtoB Magazine

If Twitter isn't working for your B2B brand, it might be because you don't have a content-marketing strategy in place and you're not tweeting with enough regularity to move the needle, writes Brainshark's manager of content marketing, Brendan Cournoyer. Become a trusted thought leader with five to 10 tweets per day during weekdays. But don't concentrate on yourself -- use the 4-1-1 ratio, where only one of six tweets is purely self-promotional, Cournoyer writes.

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