Google ads set to appear on Yahoo sites

02/7/2013 | All Things D

Yahoo will add Google to the roster of ad networks it uses to fill its pages, sources say. That could presage renewed talks regarding a bigger ad deal between the tech giants, although for now Google and Yahoo appear happy to stick to a relatively low-level partnership focusing on using small AdSense ads to plug Yahoo's unsold inventory, writes Peter Kafka. "Any truly significant tie-up between Yahoo and Google would certainly undergo a whole lot of regulatory scrutiny," Kafka notes.

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