How Big Data can improve your sales force

02/7/2013 |

Data can help salespeople become more effective, but only if analytics are used to pick out the most useful bits, writes Shashi Upadhyay, CEO of Lattice Engines. By using Big Data, representatives can get better at selling and identify potential customers. "By recognizing common features shared across your existing customer base ... Big Data can identify new targets that match your best customers' profiles," Upadhyay writes.

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