Thrillist's JackThreads is being discovered on mobile by men who have never visited the website, to the amazement of CEO Ben Lerer. JackThreads' iOS and Android applications have been downloaded a combined 600,000 times, but Lerer says download rates aren't nearly as important as engagement. "When we think about installs, we only think about people who convert and become members or who buy something through the app," he says. "Mobile is ... mind-boggling. There are days now where, literally, over a thousand orders will be placed just on an iPhone."
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