The question of whether a new commercial model can be formulated to allow journalism to thrive in a new technological age is one of the great issues facing the industry, writes Tom Rosenstiel, executive director of the American Press Institute. Journalism's future lies in the industry becoming comfortable with technological changes as well as community involvement in its work, as both are essential to realizing journalism's potential as a community service, he writes. "Journalism was never simply printing articles or assembling newscasts and selling advertising around them ... Journalism has always been a service connecting people to one another, to government, to goods and services, to social institutions and more — in other words, the creation of communities." he writes.