Journalists find a new world of work with branded content

02/7/2013 | New York Observer, The

The line that used to divide news from paid content is beginning to fade, as writers and editors who lost jobs in traditional media find work with brand-sponsored blogs. Some writers say the experience differs little from writing for conventional publications that have to be sensitive about offending advertisers. "Even five years ago, I wouldn’t have done it. But once people realize it’s still journalism, they become more OK with it," said John Hazard, director of community for Contently.

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New York Observer, The