LinkedIn tests new platforms for Marketing Solutions

02/7/2013 | Adweek

LinkedIn's Marketing Solutions division almost doubled its active advertisers and increased earnings 68% to $83.2 million in the fourth quarter year-over-year, the business social network reports. The growth comes from initiatives with brands such as Citi's Professional Women’s Network and Capital One's Jet: The Business Traveler Network, but the network is currently testing content marketing outside the network with GE, Xerox, The Economist and BlackBerry. "The potentially larger opportunity [than tablets] is smartphones by virtue of the inventory generated there," says CEO Jeff Weiner.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY