Mobile success requires executive coordination, IBM exec says

02/7/2013 | MobileCommerceDaily.com

Retailers' chief marketing officers often see the potential of mobile and try to push ahead on the platform faster than their companies' chief information officers can keep up. Therefore, it's important for the two executives to keep lines of communication open and coordinate to meet the challenge of the rapidly growing mobile space, said Mike Riegel, vice president of mobile and WebSphere at IBM. "The key will be the partnership between the CMO and the CIO to develop that roadmap of how we want to move the brand forward to the mobile world," he said.

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