PepsiCo launches U.K. Trop50 campaign

02/7/2013 | MarketingWeek.co.uk (U.K) (free content)

PepsiCo has begun a campaign aimed at making Trop50 the top low-calorie juice brand in the U.K. Duncan McKay, marketing manager for the U.K. and Ireland, said the brand expects to replicate its "runaway success in the U.S.," as "there is a definite need in the U.K. for a low-calorie juice drink."

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MarketingWeek.co.uk (U.K) (free content)

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