Promoted tweets engage better as a response to search

02/7/2013 | MediaPost Communications

Promoted tweets that are a response to a user's search queries earn an 88% higher click-through rate than those simply appearing in the timeline, according to a TBG Digital study. Tweeting in timeline yielded a 29% lower cost-per-engagement for marketers. "These findings show that Twitter users are very engaged when they are searching for something. However, it's worth noting that search volume is limited, unless you focus on key times -- for example, around big TV shows and live sporting events," says TBG Digital CEO Simon Mansell.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY