PwC report debunks digital-shopping myths

02/7/2013 | Progressive Grocer

A PricewaterhouseCoopers report examines the changing relationship between online and bricks-and-mortar shopping and debunks 10 myths, including the idea that stores are becoming showrooms and that low prices are the most important thing to shoppers. "Companies need a strategy that will create value by connecting with consumers and engaging with them directly online, while providing a meaningful, seamless shopping experience across all channels," said Lisa Feigen Dugal, U.S. retail and consumer sector advisory leader at PwC.

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