The marketing department's role in the sales process is growing as customers clamor for valuable content they can use to educate themselves, writes David Brock. Customers "want meaningful information and content, without the annoying sales pitches and 'buy my product' that accompany it," he writes. Sales departments need to re-evaluate their strategies and collaborate with marketing teams to succeed in this climate, he writes.
The sales process is changing -- are you?
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