Study highlights power of packaging

02/7/2013 | Drug Store News

A study by MeadWestvaco found that packaging "is one of the most powerful tools in the marketing communications mix," said Brian Richard, director of consumer and customer insights. The study found room for improvement, with less than 20% of consumers saying they are "very satisfied" with packaging. Packaging that is hard to open or doesn't protect the product is part of their concerns.

View Full Article in:

Drug Store News

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY