Swarovski uses augmented reality in mobile-centered campaign

02/7/2013 | Luxury Daily

Swarovski is promoting its "Tropical Paradise" spring/summer line with a cross-platform campaign that includes augmented reality. Consumers can learn more about in-store displays marked "AR" by using a shopping application. "Offering an augmented reality experience at our boutique windows is an experience-based incentive for consumers to interact with Swarovski at the point of sale," says Yelena Leshchinsky, head of communication and social media.

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