A&E pairs PCs, phones for creepy tour of "Bates Motel"

02/7/2014 | Mobile Marketer

A&E is drawing fans of "Bates Motel" deeper into the series ahead of its second season with a microsite in which viewers can pull up images of the motel's rooms on a PC and then link their phones as flashlights to reveal clues about the show. "It's novel, fun and knowing that most of our audience have their phone on them 24/7, it gave us the opportunity create a new way to experience a desktop site," said Dimitry Ioffe, CEO of TVGla, which developed the interactive feature.

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