A&E pairs PCs, phones for creepy tour of "Bates Motel"

02/7/2014 | Mobile Marketer

A&E is drawing fans of "Bates Motel" deeper into the series ahead of its second season with a microsite in which viewers can pull up images of the motel's rooms on a PC and then link their phones as flashlights to reveal clues about the show. "It's novel, fun and knowing that most of our audience have their phone on them 24/7, it gave us the opportunity create a new way to experience a desktop site," said Dimitry Ioffe, CEO of TVGla, which developed the interactive feature.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX