Chobani remains mum as fans defend its yogurt on Twitter

02/7/2014 | Digiday.com

Chobani is sitting on the sidelines as fans take to Twitter to lambast Russia for holding up a shipment of yogurt meant for U.S. athletes participating in the Olympics, a decision that could be costing the brand a major opportunity of real-time marketing, Saya Weissman writes. Fans have started hashtags, including #FreeChobani, and data show that Twitter conversations about Chobani increased from 1,000 to 4,000 the day after news of the blocked shipment broke.

View Full Article in:

Digiday.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA