Google's Product Listing Ads see rapid growth

02/7/2014 | eMarketer

Product Listing Ads that offer marketers a way to include photos and pricing information in Google search results saw major growth during the fourth quarter, with spending up 71% from the previous quarter, according to The Search Agency. Ad impressions were also up 83%, as were clicks, with a 63% jump quarter-over-quarter. Mobile became a bigger platform for the ads in 2013.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY