How Publix uses Twitter to extend the store experience

02/7/2014 | American City Business Journals

Publix Super Markets was a bit late to the game when it came to Twitter, starting an account about a year ago, but the account now has more than 57,000 followers. Publix Social Media Manager Abby Pemberton says the company works to provide an "extension of the store experience" on the social network. That includes offering information and answering questions via Twitter, Pemberton said.

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