Marc Jacobs pop-up swaps products for social media buzz

02/7/2014 | Mashable

In exchange for sharing their experience via social media, visitors to the Marc Jacobs Daisy perfume pop-up store in Manhattan can walk out with products. The Daisy Marc Jacobs Tweet Shop "is a way to say a big thank you to the people who love Daisy and are constantly finding creative ways to show their affection for the brand," said Lori Singer, the brand's vice president of marketing.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA