Science Channel creates Web-video brand Sci2

02/7/2014 | Variety

Discovery's Science Channel is targeting millennials with a digital video network that will offer original programming and material from YouTube. Sci2 initially will have limited sponsorships, with short ads running every seven minutes. "It's really our playground," said Debbie Myers, executive vice president and general manager of Science Channel. "Content is king, interest in science is exploding, and we have the benefit of a brand people love and trust."

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