Office Max unleashes guerrilla campaign in Chicago

02/8/2007 | Adweek

OfficeMax's new campaign will combine a mobile-projection system with GPS technology to unveil the retailer's new logo -- a giant, multicolored, animated rubber-band ball. The campaign, referred to as "100% guerrilla" by ad agency Omnicom's PHD in Chicago, isn't expected to cause a terrorist scare like the one in Boston last week, but it isn't clear whether the campaign will violate Chicago ordinances.

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