Office Max unleashes guerrilla campaign in Chicago

02/8/2007 | Adweek

OfficeMax's new campaign will combine a mobile-projection system with GPS technology to unveil the retailer's new logo -- a giant, multicolored, animated rubber-band ball. The campaign, referred to as "100% guerrilla" by ad agency Omnicom's PHD in Chicago, isn't expected to cause a terrorist scare like the one in Boston last week, but it isn't clear whether the campaign will violate Chicago ordinances.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA