Study: Nearly all marketers now in Net sector

02/8/2007 | Boston Globe (tiered subscription model), The

Confirming the move from traditional to new media, an advertising survey shows nearly nine in 10 U.S. marketers are allocating funds for video games, virtual communities and other nontraditional segments. The study also found 73% of executives interviewed would allocate as much as 20% of their budget to new media, while more than 12% planned to spend up to 40%.

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Boston Globe (tiered subscription model), The

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