ABC, by shifting NASCAR races and other sporting events to ESPN, is damaging affiliates' ability to garner ads and to reach male viewers, some station executives say. "Not only have we lost these sporting events, but now we also have to compete against those telecasts on ESPN," said Bill Hoffman, vice president and general manager of Cox Television's Atlanta ABC affiliate WSB-TV, and secretary-treasurer of the ABC affiliate board. "NASCAR is a huge lifestyle in the South. It's indigenous to the region. And now most of the live races on broadcast are gone."
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